To build a great website we must first fully understand the structure and needs of your business. Dexterity work with you to establish your commercial priorities, business objectives and learn as much as we can about your target audience. Once our Discovery Phase is complete, only then do we begin to create a digital framework that we know will work for you.
Your goals are our goals
Dexterity design and develop the visual and written content required to make your company website come to life. Written with the end-user in mind, we do competitive analysis and keyword searches to help optimise your site, page-by-page, testing the end result, and making required SEO changes as we progress towards site launch.
Registering sitemaps with Google and other major search engines, and making sure that your mobile-responsive website works for you is also a priority.
The Social Factor
Interaction with Facebook, Instagram, Twitter, LinkedIn and other social media channels supports positive rankings. Google’s algorithms flag social shares, Likes and site interaction as a definitive indicator of user-friendliness and peer-to-peer approval. Basically, the more people share your site with their network on social media, the higher the search engine rankings will be. Social media is no longer a nice-to-have, it is a need to have!
Digital Marketing Support
We encourage ongoing content development, SEO and digital marketing support. That way your site will, over time, establish a strong online presence and impressive natural rankings on Google and other search engines like Bing and Yahoo.
Database Management & E-Newsletters
Dexterity offer database management and e-newsletter services to our clients. Regularly cleaning your database, we ensure minimal bounce backs and strong delivery statistics using attractive and interactive newsletter templates. All campaigns are A/B tested to establish intelligent pathways to market, and campaign statistics can be shared with clients on a daily basis.